dsad work: True Freedom

True Freedom

I started this project around when covid started. I wanted to make posters based on how I felt or what was happening in the world around that time. I stripped back all my use of color and only used it for the main points of each poster. I chose to be free with what I made and not use any hierarchy or grids. This is the only time I can make a commercial design without thinking of a consumer's view.

Case Study

Project Goal

Overtime started to incorporate colors. More and more things began to open up in the world. The more expressive my posters got.

Overview

Using a schedule, to time when I would put out the next poster created consistency. This in turn helped me become more consistent with time and create a better workflow.

PROJECT OVERVIEW:

Design consistency
Creating viewer communication
Expressive type
Using real-world and personal experiences

By using expressive type. I was able to keep the consumers, wondering and trying to think of what came next. Building a mental relationship and having viewers wanting more.