dsad work: Cheetos Combineetos

Cheetos Combineetos

Graphic design is a combination of everything. With Analyzing, thinking, designing, and more. With this Corporate Identity project, I had to explore the process of food package design. My team and I had to develop a new flavor for Cheetos and create a whole campaign around it. We had tasks to complete and in the process, but we also contributed to each job if anyone needed help.

Case Study

Project Goal

This is everything my team and I worked on producing. With everything we designed, we wanted to keep its energy very high since our age group was 18 - 30. The goal of our product was to convey the feeling of science and combination.

Overview

My main task on the team was creating a brand guideline for all assets we made and our new Cheetos flavor. The procedures included everything from explaining our unique flavor to appropriate flavor color variations. This would be a starting point for anyone to use.

PROJECT OVERVIEW:

Consumer relevance
Unique flavor
More interactive experience
Smooth Interactions

This is a prop I created to hold our new chips. The goal of the design was for viewers to see through it as if the chip bag itself was floating. I designed it to keep that science feeling and have it reference a flask.